Argan oil is this new revolutionary thing that has taken the hair care industry by storm. It both strengthens and nourishes your hair so that you can go around looking as beautiful as you feel. It is not anything that has not been done before, the benefits of using argan oil over other things is that it is relatively cheap to make and purchase on the consumer side. That is a great thing because when haircare products are cheap that encourages them to continue to develop new things so that the consumer will continue to be happy. It also lets other products like shampoo integrate the oils into their product so that the consumer can just use one thing instead of 2. It is a great thing to have available and if you ever see any at a local store I suggest you pick it up. It is most definitely worth the price that you will pay, and even that price is fairly negligible.